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Makeup during pregnancy
Article

Makeup during pregnancy

3 min readWeek 14
Key takeaways
3 min
  • Avoid makeup containing phthalates, parabens, and oxybenzone during pregnancy as recommended by ACOG.
  • Use color-correcting concealers to address pregnancy pigmentation - yellow for redness, purple for dull undertones, orange for dark circles.
  • Apply contouring sparingly to reduce puffiness, using darker shades under cheekbones and lighter tones on forehead center.
  • Choose hypoallergenic makeup with simple ingredient lists since pregnancy hormones can increase skin sensitivity.
  • Avoid thick foundation over rashes as it creates a greenhouse effect that promotes bacterial growth.

Makeup is safe during pregnancy when avoiding phthalates, parabens, and oxybenzone. Use color-correcting concealers for pigmentation, light contouring for puffiness, and choose hypoallergenic products with simple ingredients to accommodate increased skin sensitivity.

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We often hear about how pregnant women “glow” and expect to see them with radiant skin and rosy cheeks. But in truth, many an expecting mom experiences breakouts, pigmentation, puffiness, and signs of fatigue that can change the look of their skin. Even though these symptoms are a normal part of pregnancy, if you choose to wear make-up to offset some of them, make sure to consider our tips.

What happens to the face during pregnancy?

Skin can change under the influence of hormones, often becoming oiler and prone to pigmentation. It can also become overly sensitive and react even to cosmetics that didn’t present any issues before pregnancy. The good news is that if you suffer from atopic dermatitis or psoriasis, these conditions may bother you less during pregnancy [1].

Is all makeup safe for pregnant women?

As with skincare products, there is no single list of approved and non-approved ingredients. The American College of Obstetricians and Gynecologists (ACOG) recommends avoiding cosmetics that contain the following:

  • phthalates;

  • parabens;

  • oxybenzone [2].

Phthalates and parabens can be present in any product, and oxybenzone is in foundations with SPF. If you want to be extra careful with the makeup you use during pregnancy, choose products with short and simple ingredient lists or marked as hypoallergenic.

Which makeup tips should pregnant women consider?

All conventional “beauty standards” aside, if you wish to soften some of the skin conditions you experience during pregnancy, we’ve listed below some great tips from professional makeup artists that you can use to enhance your natural beauty.

Pigmentation

According to color rules, you can cover brown spots with a concealer in an opposite color. Yellow helps correct redness, and purple helps cover dull yellow undertones. An orange color corrector is best for lessening dark circles and brown spots on medium skin tones. 

Puffiness

Using a two-toned contouring palette, lightly apply the darker shade under your cheekbones, chin, and wings of your nostrils. Then, blend the lighter one in the center of your forehead and above your lip. Use concealer sparingly if you have undereye puffiness because it can make things more noticeable. 

Rashes

The most common mistake is to try hiding a rash under a thick layer of foundation. That can create a “greenhouse” effect, which promotes bacterial growth. If you still wish to use foundation, try to leave it on for as little as possible and wash it off thoroughly. If you're only worried about a shiny complexion, apply a light powder with a clean brush on your nose and forehead, and don't forget about the basic principles of oily skin care. 

Frequently asked questions

Yes, makeup is generally safe during pregnancy. However, avoid products containing phthalates, parabens, and oxybenzone as recommended by the American College of Obstetricians and Gynecologists.

Use color-correcting concealers in opposite colors to neutralize pigmentation. Yellow corrects redness, purple covers dull yellow undertones, and orange works best for dark circles on medium skin tones.

Pregnant women should avoid cosmetics containing phthalates, parabens, and oxybenzone. Choose products with short ingredient lists or those marked as hypoallergenic for extra safety.

Use a two-toned contouring palette with darker shades under cheekbones and chin, and lighter tones on forehead center. Apply concealer sparingly around puffy eyes as it can make swelling more noticeable.

Medical Disclaimer

This article is for informational purposes only and is not a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or qualified health provider with any questions you may have regarding a medical condition.

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Reviewed by healthcare professionals · Updated August 15, 2025

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